THE SEO PROCESS

:: Step 1 - Analyze ::

The first step in having people find your website online is understanding what terms people are using to search for your products or services. To get this wrong means everything that follow is wrong. Including the second part of this stage - the Site Assessment. View Associated Services

:: Step 2 - Optimize ::

Usually the quickest part of the SEO process, this is where optimization techniques are applied to your existing website. Back-end changes will be made to every page of your website, consisting mostly of changing the names of various page elements typically not viewed by your visitors, but critically important to the search engines. In total, over 20 elements are modified on every page. A few are described below. View Associated Services

:: Step 3- Build ::

Search engines reward two things - content and popularity. There’s no way around this, so building your site’s popularity by getting more sites linking to yours and adding more keyword-rich content is the majority of our SEO efforts. Bill Casey Consulting has an arsenal of proven, effective tactics available for use, like optimized press releases, ghost-written articles, blog reviews of your company’s services, directory links, and many, many more. View Associated Services

:: Step 4 - Track ::

SEO is an on-going process. To maintain and improve your top rankings, we monitor and track all the important variables. This helps us take action if your rankings start to slip. It also helps us learn what tactic is working the best. Which keywords are generating the most traffic. View Associated Services